Newsletters have long been a reliable way for museums, libraries, theatres and other cultural organizations to connect with their audiences. Do you subscribe to any? If so, we have 7 short questions for you. Your answers will contribute to a guide that helps museums and other cultural institutions make engaging and meaningful newsletters for readers like you.
Before you begin, please share the region and generation you belong to. We’ve highlighted the regions where most of our readers are based, to help cultural organizations see meaningful audience patterns. If yours isn’t listed, please select “Other regions.”
Demographic information None 1-2 3-5 More than 5 During a visit to a museum/library/theatre in person From the organization’s website Through social media Word of Mouth/Recommendation Don’t remember Updates about local events/programs I could attend in person Stories and insights from international exhibitions and collections A balance of both Yes, often No, but I sometimes think about it Very rarely Never Very - I want to engage actively whenever possible Nice to have, but not necessary Not very important - I mostly read for interest/learning Doesn't matter - I just skim or delete Inspired! I look forward to them Useful for staying updated on events, exhibitions Neutral - I ocassionally skim through but don't feel anything strongly Turned off. They feel too promotional. Yes, I feel part of the community Somewhat - casually, but not deeply Minimally; I read but don’t feel included/involved Not at all. It is quite impersonalHow many newsletters from cultural organizations (museums, libraries, theatres, operas, etc.) are you subscribed to?
Where did you first discover a cultural newsletter you now read?
When it comes to cultural newsletters, which do you prefer?
Have you ever replied to a cultural newsletter (e.g., to ask a question, share feedback, or start a conversation)?
How important is it to you that a cultural newsletter provides content you can act on or participate in?
How do you feel about receiving newsletters from cultural organizations in general?
Do you agree that newsletters help you feel close/connected to cultural organizations ?
